I typically work with female entrepreneurs that that have been in the business for a while and they are pretty certain about what their purpose is. However, I still attract a certain number of entrepreneurs who are inspired and motivated to do something different and new with their lives, but they don’t know that thing is yet. I often get asked the question “how do I figure our what my purpose is”.

If your are tying to identify your purpose, here are some helpful things to keep in mind:

1. Think about what you have a natural inclination for. What is it that comes naturally to you? It could be baking, maybe you’re into publishing books, or maybe you are someone who loves to give advice or accountability. Think about what you have a natural inclination for. What are the things you have a natural inclination for because that’s a key indicator of what direction you should be moving towards as you are trying to figure out how you can move into more purposeful work.

2. What type of tasks bring you fulfillment without leaving you drained or empty?  What do you enjoy doing? Sometimes we are really good in doing things that we can get caught up doing for hours on end. What is the thing you do that allows you to get lost?  What is it that you do for hours without getting tired or bored?

3. What did you enjoy doing as a child? You can get clues and tips from when you are younger. It may not be the exact same thing but maybe one aspect of that thing you love doing as a child. Here’s an example: I was very artistic as a young child, but I’ve always wanted to become a businesswoman.  I would make a computer monitor out of my Etch-A-Sketch and create a matching keyboard out of Lego blocks.  I’ve been able to merge two aspects of my childhood playtime into a thriving business for myself.  Now I make a full-time living as a creative tech consultant.  What can you learn about yourself from looking back at your younger years?

4. What can people count on you for?  Reflect and think about the thing that people are always tapping on you for help with.  That’s a key indicator of what your purpose is and what is your natural gift. That’s a great tip – just pay attention. If you are not sure, you can just ask them: take a survey. If you aren’t sure of what it is that you should be doing, then go and ask somebody. Round up about 10 people and ask for their advice. Get their answers and do that self-reflection and that will give you a hybrid amount of feedback where you can self reflect and evaluate how other people see you.

5. Take a personality test. It is a very different experience when you take a personality test for self-exploration rather than an employer having you to take one. This is another thing that’s really helpful especially for ladies out there who are really analytical and like a structure approach for going about things is to get a personality test. Taking a personality test as part of your self-discovery is so much different than when your boss told you to do it. Strength Finders 2.0 is a great personality test that will provide you a great deal of insight about your personality and how it relates to your field. I highly recommend it so that you can understand where your strengths are, because when you have a business, it’s better for you to focus on your strengths rather than trying to build up a weakness. We focus and operate under our strengths and we outsource our weakness because time is money. Why not be productive and make the best use of your time by operating in your strength.

6. Assess the Sustainability of Your Passions.  Many of us are multi-passionate. The thing is, not everything that you are passionate about can create an income. You need to evaluate if what you do is something you like to do as a hobby or if you are good at something and it can create a sustainable income. You have to know if this passion you have can bring in viable income. A lot of people say it’s not about the money, but you need money to buy gas, pay for the groceries and utility bills. If you’re thinking about creating a business, you need to evaluate, out of all those things that you are good at or talented in, which passion is going to bring you the maximum income and maximum joy. Out of those things that you’re good at, pick one thing first, and create a clear lane for success in that area first. From there, you can diverge and create other things. You have to succeed in that one area first and build a foundation to where people know you, trust you and like you, and then you can venture out into other spaces.

These are a few helpful tips that will help you to operate in your purpose with more determination.

REMEMBER – There’s no point in doing something else just for money. Don’t start a business solely to make money. You should start a business because it’s something that you are passionate about and it brings you fulfillment. When you operate within your deep-rooted purpose and your gift, you position yourself to truly prosper.  Your gifts will make room for you.


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